What is the timeline for getting our metadata more industry standard? Is there a deadline?
There is no particular timeline, and it's important to point out that it doesn't all have to happen at once. Your station already has lots of metadata and you have been managing it for years. All that's required now is to learn about and gradually refine your metadata strategy to align with the industry standards that we know have the greatest impact on content discovery.
This is not a question of doing a complete overhaul of systems and workflows. Instead, it's a process of leveraging the latest information to ensure that your metadata is working as efficiently and smoothly as possible, which will in turn result in a smooth content discovery experience for public media audiences.