Why should stations work to adopt industry-standard best practices for metadata?
As the number of viewing platforms and the amount of content available to watch continue to grow, it gets harder and harder for audiences to find your content when they search for it, or to discover it when they are simply browsing for something to watch.
Metadata, or information about your program (details such as title, director, genre, descriptions, character and actor names, etc.) is the language we need to speak in a digital world if we expect our programs to be findable and discoverable in an automated way. How and when you create, format, and distribute your show metadata matters a lot when it comes to content discovery, or the ability of audiences to find and discover your show.
The Metadata Co-op at PBS is building a knowledge base of information about metadata standards and best practices in our industry to support station and stakeholder efforts to ensure that audiences can find and discover local, digital-first, and national public media programming in a frictionless way. Visit metadata.pbs.org to learn more and to register for a Metadata 101 Webinar, where we explain in a non-technical way why a new approach to program metadata is critical if audiences are going to be able to find your shows.