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What is the best resource to share with station leadership to make them aware of this? I'm at the bottom and in digital, and having trouble getting attention from the content side of the station
What is the best resource to share with station leadership to make them aware of this? I'm at the bottom and in digital, and having trouble getting attention from the content side of the station
A good way to introduce others at your station to the challenge of content discovery is to encourage them to attend the Metadata for Content Discovery (aka Metadata 101) Webinar. For producers, you might instead recommend the Content Discovery for Content Creators webinar. Both webinars can be viewed on-demand at gotostage.com/channel/metadata-co-op, or visit metadata.pbs.org/training for a schedule of live webinars.
For an article that summarizes the challenge of content discovery, direct your colleagues' and station leadership's attention to the metadata.pbs.org website home page and this blog post on the importance of the latest industry trends in metadata for ensuring content discovery in our digital world.