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The best people to log a show into the EIDR Registry are those who are closest to content creation or greenlighting process. Editors, marketing, and publicity are also common choices. If you do not have any available staff, click to read this FAQ.
Some stations have their Traffic teams do EIDR registration, but bear in mind: a) an EIDR ID has diminished value as a show's release nears; and, b) to avoid competing with "other people's data" log a show into the EIDR Registry before listings or press are published.
To ask a question, email metadata @ pbs dot org.