What is the Entertainment Identifier Registry and who uses it?
What is EIDR?
EIDR stands for the Entertainment Identifier Registry. EIDR is a non-profit, open-access provider and standards-based registry of unique identifiers for global movie and television assets. (The book industry has ISBNs, our industry has EIDRs.) PBS member stations can register their unique video content at no charge once a short onboarding process has been completed.
EIDR membership includes virtually every Hollywood studio and all of the top broadcast networks as well as a wide range of other platforms and stakeholders. The EIDR Board includes Google, NBCUniversal, Netflix, TiVo, MovieLabs, ViacomCBS, Sony Pictures, Walt Disney, and Warner Media. Learn more at metadata.pbs.org/eidr